EDEKA
Over 250 EDEKA locations in Germany
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For EDEKA, a perfect customer experience is the key to success. This begins even before entering the store - when parking. A smooth and stress-free parking process creates the basis for a relaxed shopping experience, which ideally ends with satisfied customers who can complete their purchases and leave the parking lot without any problems.
Before working with Wemolo, many EDEKA locations used conventional parking disk solutions. Control officers were on site to monitor compliance with the parking time - an approach that was not only cost-intensive, but also not very customer-friendly. Long search times for a parking space or annoying parking tickets often spoiled the shopping experience.
In search of a modern and customer-oriented solution that increases efficiency and improves convenience for customers, EDEKA started working with Wemolo in 2019. Together, they introduced a digital parking solution that replaces traditional barriers with innovative technologies.
Camera-based parking space control: stress-free parking for customers
Wemolo has introduced camera-based parking space control at over 250 locations in order to keep parking spaces free for its own customers. The system records the license plate numbers of vehicles entering and exiting and automatically measures the parking time - without the need for parking discs or ticket inspectors. This ensures a seamless and customer-friendly solution that not only reduces administrative costs, but also cuts third-party use of parking spaces by up to 80%.
employees can easily manage parking space usage via a digital customer portal. Co-tenants such as bakeries have the option of offering visitors parking time extensions via QR codes. Residents or other tenants of the property can also manage their vehicles and parking times independently via the portal, reducing the workload for on-site staff to a minimum.
Paid customer parking: efficiency and convenience in central locations
In particularly central locations where parking space is limited, Wemolo relies on systems for paid customer parking. Existing barrier systems are replaced by barrier-free technologies that guarantee a fast and smooth process. No traffic jams at entrances and exits, no complicated processes: Customers benefit from an optimized parking process that can be conveniently subsidized via the receipt. This makes the solution not only particularly customer-friendly, but also cost-efficient.
Renting out free parking spaces: Additional income through targeted use
With the Wemolo booking platform, unused parking spaces can be rented out efficiently. The utilization of parking spaces is monitored in real time to ensure that sufficient capacity remains available for customers even at peak times.
Outside of opening hours, for example at night, parking spaces can be rented out to residents or other interested parties in a targeted manner. Wemolo takes care of the marketing, processing and communication with the tenants - a complete solution that opens up additional sources of income without any additional work for staff.
Data analyses: smart decisions through insights into parking space usage
Wemolo provides detailed analyses via a data protection-compliant web portal that provide valuable insights into parking space usage.
Examples:
- Electromobility: Data on e-vehicles supports decisions on expanding the charging infrastructure.
- Parking space utilization: Analyses help to optimize usage and avoid bottlenecks.
- Marketing data: Insights into customer behavior form the basis for targeted marketing measures.
This comprehensive data analysis makes it possible not only to manage parking spaces efficiently, but also to use them strategically to add value to the customer experience and generate additional revenue.
Wemolo has been successfully cooperating with EDEKA at more than 250 locations for over 5 years. The cooperation includes individual retailers such as EDEKA Paschmann and EDEKA Struve as well as regional centers such as EDEKA Südbayern and EDEKA Rhein-Ruhr.
Hard Facts
27.000
Spaces
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of customers still have to insert a parking disk
Less external use of parking spaces
(up to) monthly additional income from the rental of free parking spaces
Wemolo solution
More customer stories
Getränke Hoffmann
Getränke Hoffmann has been working successfully with Wemolo since 2020 and uses Wemolo technology at over 100 locations, and the trend is rising. Both centrally operated branches and partner locations throughout Germany benefit from the collaboration.
Business Campus
With Wemolo, parking management at the Business Campus Garching is digital and data-driven - full control, higher revenues and a smooth process for all visitors.
Frequently Asked Questions
The cost of installing the digital system varies depending on the site-specific conditions of the parking lot and its size. We will be happy to advise you in an initial non-binding consultation to develop a customized solution for your parking lot and provide you with an initial cost estimate. Please contact us and our parking experts will get back to you as soon as possible.
The hardware required for parking space management remains the property of Wemolo GmbH for the duration of the contract and is therefore not purchased by you. Wemolo is responsible for the reliable operation of the hardware.
Wemolo can find a solution for almost any parking space. In a non-binding consultation, we will be happy to show you what needs to be considered in your parking area. In principle, clearly recognizable entrances and exits, a power connection (230V) and good data reception (LTE/5G) are advantageous.
The license plate scanners are installed near the driveway. The exact position varies from location to location. Our license plate scanners have a range of up to 100m and can scan a width of approx. 12m. They can therefore be mounted on facades, lamp posts or roofs.
Third-party and long-term parkers who park their vehicles without authorization are detected by our system and automatically receive a penalty notice.
General terms and conditions and information signs are installed in every parking space to draw attention to the fact that this is a customer parking space with a corresponding maximum parking time. The corresponding contractual penalty for non-compliance is also clearly visible. In paid parking areas, these signs are supplemented by others that explain the parking process using the digital system. The signs are large and clearly visible at the entrances and exits and in the parking area. Vehicle owners agree to the T&Cs by driving into the parking lot.
Our digital parking space surveillance uses electronic means to monitor your parking spaces. Cameras use AI-based software to reliably record the license plates of all vehicles - without the need for a barrier.
The use of digital systems makes it possible to optimize parking times. The use of parking spaces is made efficient with the help of parking time limits and long parking times are avoided. The parking time limitation takes place in consultation with your individual needs at your location.
Companies benefit from the fact that the search for a parking space is optimized for customers and thus a customer-friendly atmosphere is created, as nothing else has to be considered. By optimising parking lot monitoring, the workload for your employees is also reduced.
Your parking expert
From experience, we can say that a brief assessment of your situation effectively clarifies the most important issues and paves the way to successful cooperation.
